Arcade Fire's new album 'Reflektor' was released today to widespread critical acclaim. Produced by James Murphy of LCD Soundsystem, the 75 minute epic has already spawned three of the years most interesting music videos.
'Just a Reflektor' (above) is a groundbreaking interactive work by Vincent Morisset that gives the viewer control of the FX applied to each shot using their
mouse, trackpad or webcam. It's a perfect way to get todays attention
deficient online audience to keep watching, involving them in the
usually passive activity of music video experience. It can be accessed using Google Chrome here.
The title track was also accompanied by a more conventional promo directed by Anton Corbijn starring the band wearing oversized papier mache heads and this rather magnificent glitterball cowboy:
The video for second single Afterlife is another piece of inspired
recycling. It's made up entirely of clips from the 1959 film Black
Orpheus with text of the songs lyrics overlaid. It's a visual feast of a
film set during carnival time in Rio de Janeiro. Another example of a film that can be easily followed without any sound, it works perfectly in it's new context.
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